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DR SPORTS From idea to implementation "The idea for the creation of our company arose from a long-term friendship and the idea of ​​what more to do for people who go to the mountains for experiences. My friend David Richter has a guesthouse in Černý Dol (Krkonoše) where he runs his business. It provides services in the field of tourism, has a rental shop with complete winter equipment, skis, snowboards, ski lifts, cross-country skis, in short, everything," says Přemek Davídek. Přemek and David are the founders of DR SPORT. Right timing At the moment when e-bikes started to appear on the market in the Czech Republic, it occurred to him that this was great and that even less skilled hobby athletes would have the opportunity to ride the hilly terrain of the Krkonoše Mountains. What are we talking about, the Krkonoše Mountains, they are really up and down, and going down a few such hills requires some training. "Well, to make a long story short, we started with an e-bike rental business. We were among the first to offer electric bicycles for children. Some argue that children shouldn't ride e-bikes, that it's spoiling, but here it's more about the momentary experience in the mountains, in those extreme hills. The idea that parents are riding uphill on an electric bike and their 12-year-old daughter is riding next to them on a bike is absurd," adds Přemek. Road to Beany Some time passed and Přemek and David decided to sell electric bikes and bikes. At that time in Vrchlabí, we ran into Roman Blažek, the owner of the Beany brand, who, like them, was at the beginning. "We were excited about his idea and products for children's sports. The idea that the bikes will be light, easy to handle and therefore safe, skis and snowboards, have a wooden core, all with a super innovative design that children like, it was simply an obvious choice. We immediately established cooperation," says David. We try to order goods from Beana in such a way that we can present a complete collection to people in Prague. It is the so-called Beany Point. Unfortunately now, thanks to Covid and production issues, it's not quite working out. We believe, however, that in time everything will balance out a bit. DR SPORT currently We are now at the stage where we have two branches, one in Prague, the other in the Giant Mountains. Here in Prague, we are constantly and gradually expanding. We build everything ourselves, step by step, from our own resources, no rich investor stands behind us. We are lucky to have recruited skilled bike service guys to the team. That is the basis, sell the bike and then take good care of it to the customer. We also offer the option of test bikes and e-bikes so that customers can see how the bike fits them. We try to do our own delivery around Prague, when we bring the bike to the customer 100% assembled, we introduce him to the operator. This is especially important for e-bikes, and customers appreciate this individual approach. We wish you many wonderful experiences in the saddle of a bicycle. Good luck, for the DR Sport team, Přemysl Davídek.